Our mission is to champion water consumption in schools. We do this by improving water access, heightening individuals' knowledge about the benefits of drinking water, and incentivizing the development of this lifelong, healthy, sustainable habit.
Our vision is for people to love water again and to reverse the alarming trends associated with unhealthy consumption of sugar sweetened beverages which is the leading cause behind obesity and diabetes forecasts.
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H2knO feels that water is the healthiest and most cost effective way of avoiding dehydration. A lot of the time, when people think about dehydration they think of severe dehydration; when someone lacks so much fluids in their body that they get faint, pass out, or even have to go to the hospital. In reality, dehydration occurs so often in an average workday that is usually goes unnoticed. Did you know that by the time you are thirsty, you are already dehydrated?
In the average school day, students sit through about six hours of classes and learn. They attentively take notes, study for important quizzes and tests, read textbooks and classic novels, solve math problems, present projects, play sports in gym time, and use their mind for various forms of critical thinking. Dehydration affects every single one of those actions. In fact, dehydration has been shown to negatively impact cognitive abilities, psycho motor skills, and mood. So, in order for a student to truly reach their potential in the classroom, they must make sure they are drinking water throughout the school day. I think it’s safe to say proper hydration is now part of the recipe for success.
If a student does not have a water bottle, it is almost impossible to stay adequately hydrated. The only time a student would drink is at meal times, or if they get a drink from a water fountain. I don’t know if you’ve drank from a water fountain recently, but it is not the most efficient way to get a drink. That’s why H2knO considers it paramount to provide students with adequate water access in order to ensure proper hydration throughout the demanding school day.
Also, in the U.S. and Mexico, Adult obesity rates are 31.8% and 32.8%, respectively, with the world average at 11.7%.1 Obesity is the number 1 cause of type 2 diabetes and can lead to many other serious health problems including coronary heart disease, high blood pressure, stroke, cancer, osteoarthritis, and gallstones. In fact, type 2 diabetes, a largely preventable disease, is the 7th leading cause of death in the United States.2 Diabetes in children is on the rise and currently at least 1 out of every 3 people in the U.S. will develop diabetes in their lifetime.3 Sugar sweetened beverages are one of the leading causes of obesity and the Harvard School of Public Health Obesity Prevention Resource Center considers sugary beverages a top priority! Teaching students about those dangers and reinforcing the habit of drinking water are easy but effective ways of cutting down on sugar consumption and obesity rates for our future generations.
1 http://www.fao.org/docrep/018/i3300e/i3300e.pdf - United Nations’ Food and Agricultural Organization’s 2013 report on The State of Food and Agriculture in the world.
2 http://www.diabetes.org/diabetes-basics/statistics/?loc=db-slabnav – American Diabetes Association statistics about diabetes
3 http://www.diabetes.org/diabetes-basics/statistics/cdc-infographic.html - CDC infographic on diabetes